Sales and Distribution Manager

Monica Sellers
Sales and Distribution Manager

The sales and distribution department handles the distribution of Notorious Muzik's music to physical and digital distributors, retailers, and streaming platforms. It is responsible for ensuring the Notorious Muzik's releases are available to the widest audience possible. The Sales and Distribution Manager oversees this department.  

 The music distributor is the one who will get our music into all relevant stores & streaming platforms for our fans to listen and buy.

Traditionally, music distributors would work with labels to get their artists music into retail music stores.

Today, distributors work the same way, but most stores are now streaming platforms like Spotify, Apple Music, YouTube, Amazon Music, TikTok, Pandora, Tidal and Deezer.

Notorious Muzik uses CMDSHFT for it music distribution.

It’s also not as necessary for an artist to be part of a label to have their music distributed, though an independent label like Notorious Muzik can be beneficial in many ways.


The Sales and Distribution Manager for an independent record label is responsible for overseeing the distribution and sales of the label's music releases to various outlets and platforms. This position plays a critical role in ensuring the label's music reaches its target audience and generates revenue. Here are the key roles and responsibilities of a Sales and Distribution Manager for an independent record label:

  1. Distribution Strategy: Developing and implementing an effective distribution strategy to ensure the label's music is available to the widest possible audience across different markets and platforms.

  2. Retail and Digital Distribution: Negotiating and managing distribution deals with retail stores, online music platforms, streaming services, and digital download providers.

  3. Physical Distribution: Overseeing the distribution of physical music formats, such as CDs, vinyl records, and merchandise, to brick-and-mortar stores and online retailers.

  4. Digital Rights Management (DRM): Managing digital rights and ensuring that the label's music is protected from unauthorized distribution and piracy.

  5. Sales Planning and Forecasting: Developing sales forecasts and creating sales plans to meet revenue targets and maximize the label's music sales potential.

  6. Inventory Management: Monitoring inventory levels of physical music formats and merchandise, ensuring adequate stock availability for retail partners and fans.

  7. Promotional Sales Initiatives: Collaborating with the Marketing & PR Manager to design and execute sales-driven promotional campaigns to boost music sales and visibility.

  8. Retail Relationship Management: Building and maintaining relationships with retail partners and music distributors to secure favorable placement and promotional opportunities for the label's music.

  9. Digital Marketing Integration: Working with the Marketing & PR Manager to integrate sales initiatives into the label's digital marketing efforts to drive sales and visibility.

  10. Sales Reporting and Analysis: Tracking sales data, analyzing trends, and preparing regular reports for the label's management team to assess the performance of music releases and identify areas for improvement.

  11. International Distribution: Managing distribution and sales partnerships in international markets to expand the label's global reach.

  12. Licensing and Sync Opportunities: Identifying licensing and synchronization opportunities for the label's music in films, TV shows, commercials, video games, and other media.

  13. Royalty Tracking: Ensuring accurate royalty tracking and payments to artists, songwriters, and producers based on sales and distribution revenues.

  14. Physical Distribution Logistics: Overseeing the logistical aspects of physical music distribution, including manufacturing, packaging, and shipping.

  15. Budget Management: Developing and managing the sales and distribution budget, optimizing resources to achieve sales objectives efficiently.

  16. Adapting to Industry Changes: Staying up-to-date with industry trends and changes in music consumption to adjust distribution strategies accordingly.

Overall, the Sales and Distribution Manager plays a crucial role in maximizing the label's music sales and revenue generation. Their expertise in distribution, sales planning, and market analysis contributes significantly to the label's success in reaching a wide audience and ensuring its music is available through various channels and platforms.